AI Insights · Timothy · April 2022
Top 5 Photo and Video Apps on iOS in New Zealand - Q1 2022
Discover the performance trends of the top 5 Photo and Video apps on iOS in New Zealand during Q1 2022, including download rates, revenue, and active user metrics.
In the first quarter of 2022, the top 5 Photo and Video apps on iOS in New Zealand demonstrated varying trends in downloads, revenue, and active users. This data, sourced from Sensor Tower, provides a comprehensive look into their performance.
Instagram saw a notable fluctuation in weekly downloads, reaching a peak of approximately 11.5K in the last week of December 2021 before settling around 6.1K by the end of March 2022. Revenue varied significantly, peaking at around $363 in the week of February 7. Active users showed a steady increase early in the quarter, starting at approximately 825K and ending at around 842K by the end of March.
YouTube: Watch, Listen, Stream maintained a robust performance with consistent weekly revenue, hovering around $47K to $50K throughout the quarter. Weekly downloads showed a decline from 15.7K at the end of December to about 6.1K by the end of March. Active users remained stable, fluctuating slightly but maintaining an average of around 2M users.
Snapchat exhibited a downward trend in weekly downloads, starting at 7.9K and ending at approximately 4.5K. Revenue picked up slightly towards the end of the quarter, with $58 in the week of March 21 and $100 in the last week of March. Active users saw a slight decline from 779K to around 715K over the quarter.
CapCut - Video Editor experienced varying weekly downloads, peaking at 10.1K in the week of March 21 before dropping to around 4.2K by the end of the month. Active users showed a positive trend, increasing from approximately 44K at the end of December to about 57K by the end of March.
Picsart AI Photo Video Editor had a notable spike in revenue in the second week of January at about $8.8K. Downloads were highest in the first week of January at around 8.4K, but gradually declined to 1.4K by the end of March. Active users showed a decline from approximately 37K at the start of the quarter to about 29K by the end of March.
For more detailed insights into the performance of these apps, visit Sensor Tower.
